List of Australian Bookmaker “Affiliate” Sites

Did you know that you can earn extra money from bookmaker sites? Betting plus affiliate marketing will get you there! 

Read Below! This post has all the answers on how to start bookmaker affiliate sites. 


The gambling industry expansion set forth business opportunities for entrepreneurs looking for steady profits. While gambling is among players’ top favorite pastime activities, companies and individual entrepreneurs have also been benefiting. 

Affiliate marketing is one of the best ways to make money from betting. Its essence lies in earning commissions from referrals. Basically, you can partner with bookmaker companies and websites and refer new customers, sending traffic to these platforms. 

This review extensively covers the concept of bookmaker affiliate sites marketing. It also includes the list of Australian Bookmaker “affiliate” sites and reviews and a specific example – the Velobet affiliate program. 

Bookmaker Affiliate Marketing: Definition and Details

Before discussing the list of Australian Bookmaker “affiliate” Sites, let’s delve into the concept of affiliate marketing itself. Understanding this concept is essential, as it prepares you for operating your bookmaker affiliate sites. 

Affiliate Marketing

Bookmaker affiliate marketing is a form of online affiliate marketing. Affiliate marketing itself is an arrangement between a merchant and an affiliate where the latter receives a commission for each sale of a merchant’s product. 

In the case of bookmaker affiliate marketing, the merchant is a betting site, and the affiliate is an individual or a company that engages in the affiliate program, distributing referral links, signing up new users, or promoting the merchant’s product in any other way. 

The commission rate depends on what the parties agree to. It can be a percentage of the sales or a flat rate. Compensation arrangement types include:

  • PPS (pay per sale) or Revenue Sharing
  • CPA (Cost Per Action)
  • CPC (Cost per Click)
  • CPM (Cost Per Mille) 

In a sense, affiliate marketing intersects with Multi-Level Marketing (MLM), or network marketing as it is also called. Within this type of marketing, commission incomes are distributed across multiple, often hierarchical levels.  

Affiliate marketing can be done through various digital channels:

  • Search Engine Marketing
  • Organic Search Engine Optimization
  • Email Marketing
  • Content Marketing
  • Display Advertising
  • Social Media Marketing, etc. 

These methods are valid not just for bookmaker affiliate marketing. For instance, major corporations like Amazon greatly rely on affiliate marketing and even have special payment processing and reporting instruments. 

Bookmaker Affiliate Marketing

As mentioned above, bookmaker affiliate marketing is marketing for bookmaker sites. It is a digital (online) advertising that benefits these sites and the affiliate marketers who then operate their own bookmaker affiliate sites:

  • Helps bookmaker sites attract new customers and retain existing ones
  • Helps bookmaker sites increase sales and revenues
  • Helps affiliate marketers start businesses without investment or product 
  • Helps affiliate marketers receive profit 

For instance, bookmaker affiliate sites Australia get a handful of benefits by promoting bookmaker platforms: 

  • No need to create a product or service from scratch
  • No upfront costs to start a business
  • Working at your own pace (scale-up or scale-down, as you need)
  • Easy tracking for complete visibility of performance 

Types of Bookmaker Affiliate Programs

Affiliate programs, including bookmaker affiliate sites Australia are not homogenous. Before joining the business, you should know that different merchants offer different affiliate arrangements. 

The two main categories are:

  1. Individual operator programs

This one is the easiest option for bookmaker affiliate sites. Register with their website (affiliate program) and start advertising their platform via available digital methods. 

For instance:


  1. Multi-operator programs 

In the case of multi-operator affiliate programs, third-party companies call the shots. They offer affiliate engagement to a wide variety of game and betting platforms.  

Examples include:

How To Select Bookmaker Affiliate Program

Before starting a bookmaker affiliate sites business, you should carefully consider all the pros and cons. Prior research of various affiliate programs is necessary for your informed decisions. There is no single universal program for everyone; instead, what works best for you. 

You might want to consider the following tips:


Being fully aware of your specific needs, niche, and the time you can spare for promoting bookmaker affiliate sites Australia is essential. You do not want to take on a project that will cost you more time than you can actually spend. Review your schedule, budget, and tools before you make a decision. 

Complete Merchant Information

Before signing up for an affiliate program, acquire complete information about the merchant–bookmaker site. 

  • Check their license
  • Check commission rate
  • Check commission structure
  • Check the Terms and Conditions document
  • Check which jurisdiction applies
  • Check their reputation among the users and industry-experts
  • Check the success rate of the affiliate program (read testimonials, user stories, ratings)
  • Check which games or sports the program covers
  • Check restrictions and limits to the program if any
  • Make sure their customer service is efficient

Compare and Choose

At this stage, you are supposed to have complete merchant information and self-awareness of your specific needs/capabilities. Evaluate bookmaker affiliate programs against your business goals, budget, and time. 

Make an informed and well-thought-out decision. Be mindful of relevant laws and industry best practices. 

Monitor and Adapt

Flexibility is a key to successful marketing. After you have chosen your bookmaker affiliate sites to promote, have a solid monitoring system. Bookmaker affiliate sites usually provide analytics tools and other support instruments. In addition, you can use open-source software to monitor sign-ups, clicks, and budgets. Try to regularly analyze your performance and adjust your plans if necessary.

List of Australian Bookmaker “Affiliate” Sites

Not all bookmaker affiliate sites are created equal, and no universal solution exists. Nevertheless, here’s a short list of the best-rated programs around: 

  • Paddy Power

Paddy Power is a household name in sports betting. It also has physical bookmaker sites in the UK and Ireland. 

The company allows betting on various sports, including:

  • Football
  • Golf
  • Greyhounds
  • NFL games
  • Fantasy sports leagues, etc. 

As an affiliate, you can earn £15-20 per referral. But it depends on the type of game; e.g., casino referral gets you £20, while sports betting referrals – £15. 

– Commission: Up to £20

– EPC: £223.66

– Cookie duration: 45 days

  • 5K Betting System

5K Betting System is a top choice for football betting. It offers a systemic approach and daily recommendations that are sent straight to your email inbox.

You can earn as much as £5k by the end of the season. As an affiliate, you can earn a 50% commission per sale amounting to $20.31 per transaction.

– Commission: $20.31

– Gravity: 22.07

– Cookie duration: 60 days

  • FanDuel

FanDuel gives you a wide choice for starting a bookmaker affiliate site. You can become a bookmaker affiliate for sports (regular sports disciplines), fantasy sports, and horse races.

Also, you will have two options for how you want to earn your money. 

  1. A CPA offer: up to $35 per referral if 100+ people sign up monthly through your link; 
  2. A revenue share program: 35% of revenue generated by referrals for their first 730 days.

– Commission: Up to $35 / 35% revenue share


– Cookie duration: 30 days


  • Betting Gods

Betting Gods saves you time when guessing by providing free expert sports betting tips. Its affiliate program is managed through ClickBank and offers payouts of $115.31 per sale. Also, affiliates earn more through upsells.

– Commission: 50%

– Gravity: 31.06

– Cookie duration: 60 days

  • Bet365

Bet365 offers non-tiered, straight earnings. Here, affiliates earn 30% of the net win from referrals. 

– Commission: 30%


– Cookie duration: 180 days

  • ZCode System

The ZCode System is exceptional as it provides predictions based on math analysis. Their system is pretty similar to Forex. 

There’s a good chance that you can earn an average of $632 per sale (upsells: VIP Club and ZCode Almanac).

– Commission: 50%

– Gravity: 31.26

– Cookie duration: 60 days

  • Betfair

Betfair now is part of Flutter Entertainment along with Paddy Power. They offer two options:

  1. No bookmaker in between the punters;
  2. Traditional betting on various sports.

– Commission: 30% revenue share


– Cookie duration: 30 days

  • Profit Maximizer

Profit Maximizer has a free trial program. Afterward, you can earn 75% per referral ($56). You can also count on free bets and incentives to generate systematic income.

– Commission: 75%

– Gravity: 24.23

– Cookie duration: 60 days

  • DraftKings

DraftKings has been a prominent name in fantasy sports betting since 2012. Today, after acquiring a New Jersey license, they also offer betting on sports and casino games. 

– Commission: 40% (the first 30 days), afterward – 25%.


– Cookie duration: TBC

  • 888 Sports

888 offers personal account managers and marketing support materials. Betting is allowed in sports and various casino games. 

– Commission: 5% revenue share / CPA of $10 to $20


– Cookie duration: TBC

Bookmaker Affiliate Sites Australia: Velobet Example

The Australian gambling and sports betting industry has been rapidly growing. At the same time, due to the risk of addiction-related issues, the government has introduced Betstop – a national register that allows Australians to self-restrict themselves voluntarily. 

Betstop is an efficient and noble initiative, however, the trick is that individuals are not allowed to shorten their self-exclusion periods or cancel them before the expiry of the term. Self-exclusion periods start from 3 months up to a lifetime. 

Many players feel they are in control of their gambling and receive sufficient help to continue online gambling before their self-exclusion period expires. However, they will not be allowed to use any online platforms with Australian licenses – federal or local. 

This limitation pushed Aussie gamblers towards platforms with foreign jurisdictions. However, not all jurisdictions accept Australian players. 

Against that backdrop, Curacao-licensed casinos have emerged as an efficient alternative. Aussies frequent online platforms like Velobet, Cosmobet, Rolletto, and others. 

These platforms provide a wide array of benefits and opportunities for individual players, including the chance to become their affiliate and earn lucrative commissions.  

As mentioned above, starting your own bookmaker affiliate site Australia requires careful consideration. Although Velobet has gained a formidable reputation among its users and industry experts, juxtaposing its affiliate program with your capabilities and needs is necessary. 

To have complete information about what Velobet offers, you must consult their website first. 

Complete Merchant Information

  1. Go to; 
  2. Scroll down;
  3. Find “Information” section (2nd column from the left);
  4. Find subsection “Affiliate;”
  5. Find subsection “Affiliate Program T&C” (Terms and Conditions);
  6. Carefully read their Terms and Conditions document.
  7. Read user reviews;
  8. Read expert reviews. 


Carefully evaluate all benefits and shortcomings of the Velobet affiliate program. Make sure their offer matches your budget, goals, and time. 

Marketing Plan

You will need to elaborate an efficient marketing plan between brainstorming and registration. This plan is essential for your registration. You will be required to submit it to the Velobet administration. 

Think of various promotion channels and strategies you will be using for your bookmaker affiliate sites. 

Register for the Velobet Affiliate Program

Registration is an easy process. Here’s what you need to do: 

  1. Go to;
  2. Scroll down their website;
  3. Find “Information” section (2nd column from the left);
  4. Find subsection “Affiliate;”
  5. Click on subsection “Affiliate;”

If you are a returning Velobet user, you don’t need to register anew; a sign-in is enough to start your affiliate registration. 

However, if you have never used their website, you must register. 

Generally, affiliate registration requires the following info: 

  1. Your username
  2. First name
  3. Last name
  4. Email address
  5. Password
  6. Skype ID (optional)
  7. Country
  8. Company name
  9. Website
  10. Any additional info you want

As a standard procedure, you will have to accept their Terms and Conditions and verify that you are not a robot. 

Please be aware that you will be asked to provide your affiliate marketing plan, including:

  • Your website URL
  • Target Audience
  • Traffic statistics 
  • Your public and private channels
  • Your strategies 

Velobet administration will review your applications and get back to you via email in a couple of days. 

Setting Up Your Affiliate Account at Velobet

When the Velobet administration informs you of their positive decision, you will get an email message with log-in details. This way, you can access their “affiliate dashboard,” providing you with support, resources, and guidance. 

  • Choose Your Commission Plan

To make an informed choice about the affiliate plans, visit their affiliate website. Here’s a list of what they offer:

  • CPA

The final decision is on you. Select the commission plan that is best for your long-term goals. 

  • Affiliate Links 

You earn by sharing links. Remember to link referrals and profit to your personal account. Affiliate links are unique and used for tracking and traffic redirection. 

  • Marketing Materials

Marketing materials are essential tools that help you sign new users to Velobet. 

These materials can be:

  • Banners
  • Logos
  • Other promotional materials
  • Analytics Tools 

Try using analytics tools as much as you can. They are a fantastic instrument for analyzing and calculating sign-ups, clicks, and commissions. 

Start Promoting Velobet

At this point, you already have a Yes from the Velobet administration and an actionable marketing plan. To succeed, you might want to consider the following strategic tips: 

  • Social Media Marketing and Ads

We are lucky to live in the era of advanced internet. The spread of digital communication and social networks significantly increases your marketing success. 

Have a social media strategy with a clear timetable for sharing your links. Use whatever is at your disposal:

  • Facebook
  • Discord
  • Twitter (X)
  • Instagram
  • TikTok, and others. 

Try to post and share regularly, and keep updating your audience constantly. 

Use these platforms for paid ads, apart from Google Ads and others. 

  • Content Creation

Always be mindful of Search Engine Optimization (SEO) aspects. Content remains a powerful tool in marketing. SEO optimization can help you reach your target audience more efficiently. Use various content forms – reviews, blogs, articles, guides, etc. It will help with driving organic traffic. 

  • Email and Phone Marketing 

Create a funnel for email campaigns. Also, think of an SMS campaign where potential users get info and links. 

Remember that both types of marketing should include:

  • Referral links
  • Promotions
  • Special offers  


  • Optimize-Monitor-Optimize 

Velobet has a robust support system for affiliates. After starting your bookmaker affiliate site, you can use their tools to monitor and adjust your campaign on the go. Nothing is constant, and market modalities may change. To prevent lagging behind the latest trends, make necessary modifications. 

  • Getting Paid

Hard work pays off! Choose the currency in which you would like to be paid. Velobet has a wide choice, from real money (USD, EUR) to all the major cryptocurrencies (including Bitcoin, Monero, Dash, and Ethereum). 

The only thing you need to be aware of is that they pay once a month. In addition, you cannot withdraw less than 500 EUR or equivalent. 

The List of Australian “Bookmaker” Affiliate Sites: Conclusion

The gambling industry’s steady growth has brought additional opportunities for players. Bookmaker affiliate sites have become a fantastic chance for Aussies to earn extra income without any upfront investment. Working with a bookmaker affiliate sites Australia comes with no hidden costs. There is no need to spend money on developing a product or service. 

Gamblers can now resort to affiliate marketing, earning commissions for each referral, sign-up, and click. There are various commission models:

PPS (Pay Per Sale), 

CPA (Cost Per Action), 

CPC (Cost Per Click), and 

CPM (Cost Per Mille). 

In Australia, the introduction of Betstop has imposed limits on self-restricted players. This self-exclusion platform has driven some Aussies to betting platforms with foreign jurisdictions. Being a viable gambling alternative, these foreign casinos also appear to be lucrative options for bookmaker affiliate sites.  

In that vein, Curacao-licensed casinos represent a solid choice. Platforms like Velobet, Cosmobet, and Rolletto are not just for playing; they also offer worthwhile affiliate programs. 

As for the rest of the List of Australian Bookmaker “Affiliate” sites, the names include:

  • Paddy Power, 
  • 5K Betting System, 
  • FanDuel, 
  • Betting Gods, 
  • Bet365, 
  • ZCode System, 
  • Betfair, 
  • Profit Maximizer, 
  • DraftKings, and 
  • 888 Sports. 

There is no single option that would fit everyone. Choosing the right affiliate program depends on your specific needs and capabilities. 

This blog covered bookmaker affiliate strategies and tips in detail. We hope you will use them!

Good luck!




  1. What are bookmaker affiliate sites?

A bookmaker affiliate site is a platform where individuals or companies promote bookmaker websites to earn commissions. This is true for bookmaker affiliate sites Australia, too. Affiliates use various marketing strategies to drive traffic via referral links. 

  1. What are the benefits of having bookmaker affiliate sites?

Owning bookmaker affiliate sites is profitable for both the affiliate and the platform. For affiliates, the benefits include:

– No need for product development;

– No upfront costs;

– Flexibility (working at your own pace);

– Significant earnings;

– Access to marketing materials and analytics tools.

  1. What should I consider before joining a bookmaker affiliate program?

Although starting this business requires no upfront investment, prior research and analysis are still necessary. Try to consider the following:

– Commission rates and structures;

– Terms and conditions of the affiliate program;

– Reputation and success rate of the bookmaker;

– The specific needs and capabilities of your niche;

– Legal and regulatory requirements in your region; 

  1. Are bookmaker affiliate programs legal in Australia?

Yes! But if you are self-excluded via Betstop, you might need to consider bookmakers with foreign licenses. Check Curacao-licensed Casinos, like Velobet, Cosmobet, or Rolletto. 

  1. What are the strategies for running successful bookmaker affiliate sites Australia?

Bookmaker affiliate marketing is pretty much like other affiliate marketing arrangements. Here are some strategies that will come in handy: 

– Search engine optimization (SEO); 

– Content marketing (blogs, articles, reviews, guest posts); 

– Social media marketing and paid ads;

– Email and SMS marketing campaigns; 

– Analytics to track and optimize performance.

  1. How much can I earn from promoting bookmaker affiliate sites Australia?

Your income significantly depends on your chosen affiliate program and the offered commission models. 

  1. How do I choose the best bookmaker affiliate program?

Again, there is no universal solution. The best program is the one that fits your specific needs and capabilities. You can evaluate affiliate programs and decide which one is best for you. Use the following criteria: 

– Commission rates and structures; 

– Success rates; 

– Terms and conditions;

– Licenses and Regulations;

– Reputation and reviews;

– Compatibility with your local laws; 

– Compatibility with your marketing strategy and goals;

– Support and resources provided by the bookmaker;

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